The current crisis has led parents to scrutinise the value of their school’s provision more closely than ever and has tested schools’ ability to communicate well with their customers. It has shown school leaders the levels of trust and goodwill parents feel towards their child’s school. But how representative are the parents who make contact directly? How do the other parents feel about the school’s stance and how might this affect their attitudes in the future? How have parents’ views of the school been affected by the last two months and how have the changes to the economy affected affordability?
Our latest free survey is designed to give school leaders representative answers to these questions, to uncover what has worked well and less well and to obtain anonymous insights into parents’ attitudes and potential behaviours in the future.