What’s happened to student rolls in our schools this term?

During September and early October 2020, we interviewed Heads, Bursars, Registrars and a Marketing Director at 23 different schools around the UK, carefully selected from our network of clients and friends. The purpose was to find out about their student recruitment and retention at the start of the new academic year and how the overall picture compares with last year or with their expectations.

Download the report of what we discovered.


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“There was real value in the insights provided by the quantitative research, which has provided us with reassurance and confidence in our strategy for the future.”

Dragana HartleyMarketing and Communications Director, Cheltenham Ladies' College