Case study: Harrow School
Alumni development and fundraising research
In 2022, Harrow School will celebrate the 450th anniversary of its foundation. Recognising this important milestone, the School, under the leadership of Head Master Alastair Land, the HA and the HDT together identified a desire to engage the Old Harrovians (OH) to seek their views on a range of issues to help shape future strategic direction, inform decisions relating to alumni relations and fundraising and stimulate levels of interest and support for the School’s 450th anniversary.
RSAcademics was engaged to undertake in-depth quantitative and qualitative research and analysis of the OH community to identify new intelligence and recommend courses of action to optimise future activities.
Offering expertise in schools’ development and a powerful and proven alumni research methodology which had been deployed in other leading HMC schools, RSAcademics was the ideal partner to help Harrow create an integrated, strategic development roadmap to strengthen alumni relations and ensure fundraising goals are met.