Marketing and admissions consultancy

Optimising student recruitment and retention

In partnership with you, we assess how your school is performing in the market. We consider how effectively you recruit and retain students, compared with your competitors, plus any factors that are impacting on your reputation. We identify objectives and design a pragmatic marketing strategy to achieve them.

We can help you:

• Evaluate the impact of your marketing communications activity and digital profile and improve your overall effectiveness at reaching potential families
• Understand your admissions data and how your conversion ratios compare with market ‘norms’
• Assess your catchment area and identify potential areas for recruitment
• Understand your feeder schools and identify where you should focus your efforts
• Gain insight into what drives retention for your students and parents
• Assess the attitudes and perceptions of prospective families and the experience of your admissions process
• Develop robust and effective marketing strategies

The scope of each project is defined following discovery or briefing calls with you. Often our projects include some or all the following services:

• Catchment area demographic analysis
• Competitor and market analysis
• Stakeholder research
• Marketing and admissions audit