Marketing & Research Overview

We begin by understanding your school. No two schools are the same.

We apply a range of research methodologies, which we customise for your particular needs and circumstances and help schools build plans that are imaginative, but also realistic.

We are experienced at working in highly sensitive areas with tact and discretion. We use all our experience to get it right when talking to your parents, students, staff and other ‘stakeholders’.

Our market research and marketing planning services include:

Bespoke strategic marketing consultancy – based on your requirements, this includes full marketing and admissions audits, research projects and marketing strategy and planning.  Click here for more information >

Marketing and research toolkit – our new suite of modules designed to support busy marketing and admissions teams with pupil recruitment and retention.  Click here for more information >

SchoolPulse® – our market-leading online survey tool for the independent school’s sector.  Click here for more information >


We have helped hundreds of schools achieve their potential; to discuss how we can help your school contact:


Caroline Wood, Head of Strategy, Marketing and Research:

“We haven’t worked with any other organisation for recruitment, branding, marketing or surveys: this is an unequivocal and unbiased endorsement of an organisation which is at the top of its game.”

Anthony WallersteinerHeadmaster, Stowe School