Marketing and Admissions Research and Analysis Services Telephone research

Led by one of our Senior Consultants and supported by our in-house telephone researchers, our qualitative telephone interviews explore the attitudes and perceptions of:

  • current parents
  • prospective and non-joiner parents
  • heads of feeder schools
  • senior school heads.

We have been running telephone research programmes for almost 20 years.  Our interview guides are informed by this experience but are developed in partnership with you and aim to address the specific questions you may have.

The optimum time to conduct research of this type is typically between March and the end of June, and we recommend you discuss your requirements in advance.

Our research will provide you with:

  • An actionable report, with clear conclusions and recommendations.
  • Guaranteed respondent anonymity, with all responses collated and reviewed objectively.
  • The reassurance that we adhere to best practice research guidelines.

Your report will be written by one of our Senior Consultants, who will add further value to the findings through their deep understanding of the sector and knowledge of best practice.

We are fully GDPR compliant and follow the Market Research Society guidelines.


Caroline Wood, Head of Strategy, Marketing and Research:



“The SchoolPulse survey has been invaluable in identifying areas of strength and areas in need of improvement.”

Graham SpawforthHeadmaster, Ditcham Park School