Marketing Research Services Strategic Marketing Planning

Planning a school's marketing effectively calls for more than a calendar of events.

Strategic marketing planning services from RSAcademics for independent schools

Most schools have an action plan outlining marketing activity for the year ahead. But planning a school’s marketing effectively calls for more than a calendar of events.

In partnership with you we will assess how your school is performing in the market. We will take into account how effectively you are recruiting and retaining pupils, compared with your competitors, plus any factors that are impacting on your reputation.

Then we will identify objectives and design a pragmatic marketing strategy to achieve them. Some schools ask us to guide them through the sequential elements of strategic marketing planning, others simply want to know what issues they need to address – often through research.

You tell us what you need. We offer bespoke consultancy services delivered on a project-by-project basis or over a longer period.  We also have our toolkit services designed to meet specific requirements and our market-leading SchoolPulse benchmarked survey.


to find out how we can help your school contact:


Heather Styche-Patel, Head of Insight & Client Services

“There was real value in the insights provided by the quantitative research, which has provided us with reassurance and confidence in our strategy for the future.”

Dragana HartleyMarketing and Communications Director, Cheltenham Ladies' College