Marketing & Research Toolkit

The toolkit has been designed to support busy marketing and admissions teams in all types of schools.

A range of individually priced, modular services that provide an effective and time-efficient approach to support schools in a number of ways from generating enquiries to developing pupil retention strategies.  

The Toolkit can help schools address a number of key areas:

Understand your current and prospective parent segments and identify where you should focus your efforts.

In-depth telephone interviews with current, prospective and non-joiner parents to understand what influences their decisions.

Understand your admissions data and how your conversion ratio compares with market ‘norms’?

Evaluate the impact of your marketing activity and digital profile and improve your overall effectiveness.

We have developed the modules so they can be used individually or combined to create a more comprehensive audit and review.   

To find out how our Toolkit can support your school, click on a module below:










Your findings and recommendations will be collated into a summary document and sent to you as a PDF.  You will also have the opportunity to discuss the findings with one of our consultants either by telephone or an online meeting.

To find out more about our marketing and research toolkit, contact:


Caroline Wood, Head of Strategy, Marketing and Research:

“We haven’t worked with any other organisation for recruitment, branding, marketing or surveys: this is an unequivocal and unbiased endorsement of an organisation which is at the top of its game.”

Anthony WallersteinerHeadmaster, Stowe School