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Marketing and Research Toolkit Demographic Analysis

Demographic variables such as age, gender, income and occupation hold important clues to customer behaviour.  People who share the same demographic profile usually have the same purchasing behaviour.  As a result, demographic analysis is an important component of your school’s marketing.

Our analysis will define the profiles of your school’s current families and your share of these families in your catchment area.

We have access to the UK’s key demographic and population datasets and our analysts are specialists in this field.  We will interrogate your pupil roll to create detailed insight of your catchment area, including distance and drive times to school.  We will identify specific areas that could provide potential growth for your pupil roll and analyse the potential impact of population change in your area over the next 10 years.

Our report includes an overview of your pupil market share compared with key competitors, as well as pupil number trends over the last five years.

 

RELATED MODULES:

 

Generating UK enquiries

Converting enquiries

International recruitment

 


TO FIND OUT MORE ABOUT OUR MARKETING AND RESEARCH TOOLKIT, CONTACT:

 

Caroline Wood, Head of Strategy, Marketing and Research: carolinewood@rsacademics.co.uk

 

“I have been hugely impressed by your service, delivery and attention to detail and, moving forward, your findings will be of immense importance as we formulate our strategic plan.”

Emma HattersleyHead, The Godolphin School