Building a culture of philanthropy means encouraging a school's supporters to give in ways which will benefit both current and future generations.  

Alumni & Fundraising services from RSAcademics for independent schools

Whether your school is at square one or already has a mature ongoing fundraising operation, RSAcademics offers a suite of services which address every aspect of the process.

Debra Price, formerly Development Director and later Deputy Head at Benenden School, established one of the most successful school fundraising operations in the UK.  Debra leads our philanthropy services and together with our strategy, marketing and research team, will help you to build a culture of philanthropy.


Introducing fundraising to your school community

If fundraising is new to your school community where do you begin?  Our start-up coaching will furnish you with step-by-step guidance on how to initiate a fundrasing operation appropriate to your school together with a road-map of future actions.


Planning for a capital campaign

Are you ready for a capital campaign?  The most successful campaigns begin at least two years before the public launch.  Our support will help you boost £s raised and reach your campaign targets faster.


Cultivating your donors

Why should a donor make a gift to your school?  We can show you how to create the most persuasive case and make informed estimates of targets.  We can show you how to identify potential donors and plan appropriate strategies to win their support.  And we can show you how to build and maintain long-term relationships with your donor community.


Annual and planned giving

Large gifts are usually preceded by smaller ones.  We can help you create a strategy for annual and planned giving which will enable your school to begin building a philanthropic culture from the bottom up and conduct more productive capital campaigns.


You can make use of our philanthropy services on a project-by-project basis or alternatively on a consultancy basis over an extended period.

In addition, we offer consultancy advice for governing bodies; mentoring and coaching for everyone involved in fundraising; and reviews and audits to improve efforts.


“Debra Price and RSAcademics have been exceptional. A real understanding of our needs, delivery to demanding timescales and expert insight and advice. Debra’s long standing experience in philanthropy, common sense approach and the credibility she establishes with senior leaders from the beginning, were among the factors that led us to choosing this consultancy. Debra identifies the issues that are strategically important and demonstrates how these impact on organisational goals. Above all there is a real passion behind what she does and a genuine commitment to help the management team move forward.  A joy to work with!” Tonbridge School


For an informal discussion about what might be right for your school please contact debra directly:



“Debra Price has provided outstanding support for King’s Bruton in our successful capital campaign, raising over £1 million for a new Music School to celebrate the King’s Bruton 500th anniversary.”

Ian WilmhurstHeadmaster, King's Bruton