PUBLICATIONS Report: How and why families choose schools in Dubai

In September 2019, we conducted a research study in Dubai to understand why and how families choose schools in this dynamic, competitive private schools market. One of the most interesting findings was that “personal recommendation” was the single, most influential source of information that helped parents make their choice, although many acknowledged that the school visit and the school’s rating from KHDA were helpful in confirming their views.

Our report is now available as a free digital download.  Complete the form below to receive your free copy.

How and why families choose schools in Dubai

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“There was real value in the insights provided by the quantitative research, which has provided us with reassurance and confidence in our strategy for the future.”

Dragana HartleyMarketing and Communications Director, Cheltenham Ladies' College