PUBLICATIONS Report: How and why families choose schools in Dubai

In September 2019, we conducted a research study in Dubai to understand why and how families choose schools in this dynamic, competitive private schools market. One of the most interesting findings was that “personal recommendation” was the single, most influential source of information that helped parents make their choice, although many acknowledged that the school visit and the school’s rating from KHDA were helpful in confirming their views.

Our report is now available as a free digital download.  Complete the form below to receive your free copy.

How and why families choose schools in Dubai

  • We'd like to send you occasional e-newsletters with updates on RSAcademics research, events, business updates and leadership career opportunitites.
    Please tick this box if you agree to this.
    Our privacy notice is available to view here
    You can change your mind at any time by emailiing:
  • This field is for validation purposes and should be left unchanged.

“RSAcademics carried out the whole recruitment process from beginning to end, very thoroughly, professionally and knowledgeably. The Governors were all very satisfied with the process.”

Derek WilsonChair of Governors, St Mary's, Gerrards Cross