Emily Richards

Senior Consultant, Marketing & Research

Emily has 20 years’ experience in marketing and has held senior-level roles in marketing agencies where she worked with prestigious brands such as Jaguar/Land Rover, Brittany Ferries, Alfa Romeo, BMW/MINI, Financial Times and the BBC, before moving into education. She has worked closely with school leaders and marketing and admissions teams within independent schools, as well as wider educational organisations. Emily’s project scope has been wide-ranging and her experience encompasses: pupil recruitment and retention, parental engagement, stakeholder insight, staff recruitment and more.

In January 2017 she was awarded Fellow membership of the Chartered Institute of Marketing (CIM).

Emily’s mission is to empower great schools with valuable insight-based marketing and communications strategies and to enable them to continue to offer incredible experiences for children and young people.