Jane Paul

Jane is a Senior Consultant at RSAcademics in both the Consultancy Services and Appointments teams. She supports schools with strategic reviews, market assessments and stakeholder research, helping them understand their audiences, identify recruitment opportunities and sharpen their positioning. Her work combines insight with practical advice, enabling schools to make confident decisions about their future. 

Since joining RSAcademics, Jane has led a wide range of consultancy projects, including perception studies, marketing and admissions strategy reviews and brand development programmes. She is known for her collaborative and pragmatic approach, ensuring that findings translate into clear, actionable recommendations. 

Jane supports appointments in marketing and admissions where the scope of the role often spans strategy, communication and community engagement. Her experience enables schools to consider candidates who offer both operational steadiness and creative leadership. She helps panels explore how each candidate might strengthen the school for the future. 

Jane brings over 30 years of experience in marketing and communications. As Director of External Relations at Giggleswick School, she led the school’s marketing and admissions strategy, achieving five consecutive years of pupil roll growth and launching a new pre-school. Her earlier career includes senior roles at the University of Bradford, learndirect, KPMG and BUPA, as well as co-founding a consultancy advising SMEs and start-ups. 

A Chartered Institute of Marketing member, Jane holds a CIM Postgraduate Diploma in Marketing. She helps schools review their effectiveness, understand their changing markets, articulate their identity and build strong, sustainable brands.