Becky Wilkins, Director of Admissions and Marketing, Haberdashers' Monmouth School
Background to first working with RSAcademics
We first worked with RSAcademics on a parent survey project and were extremely pleased with both the process and the quality of the insights provided. Their understanding of the independent school sector, combined with a professional and collaborative approach, gave us confidence in their expertise from the outset.
Our experience on that project has always been very positive, so when we were looking for further market intelligence to support our planning, RSAcademics was a natural choice. We knew we would receive reliable, high-quality analysis delivered in a way that was practical and relevant to our needs.
Background to the project
We commissioned RSAcademics to undertake a geodemographic and catchment analysis to help us better understand our local market and assess opportunities for pupil recruitment. In an increasingly competitive environment, it is important that our strategic decisions are informed by robust data and market intelligence.
The project aimed to provide valuable insights into our catchment demographics and recruitment potential, taking into consideration factors such as local affluence, demographic trends, population growth, and the competitor landscape. We wanted a clear picture of both our current market position and future opportunities.
Working with RSAcademics
Our experience of working with RSAcademics was excellent. The team was professional, knowledgeable, and responsive throughout the project. They took the time to understand our objectives and delivered a comprehensive piece of work that was both insightful and easy to interpret. We were happy with the agreed timeframe and budget for the piece of work.
We were particularly pleased with how clearly the findings were presented, making it straightforward for us to apply the recommendations to our strategic planning.
Outcomes
The geodemographic and catchment analysis is now helping to inform our marketing strategy and future recruitment planning. The report has provided us with a much clearer understanding of our local market, highlighting opportunities for growth and helping us identify where we can focus our efforts most effectively.
The insights into demographics, affluence, population trends, and the competitive landscape have given us greater confidence in our decision-making and will continue to support our admissions and marketing activity moving forward.
Overall views
I would highly recommend RSAcademics to any school considering working with them. Their expertise, professionalism, and understanding of the education sector set them apart. The quality of their work is consistently high, and they deliver valuable insights that can genuinely support strategic decision-making.
We have been very happy with both the previous parent survey project and this recent market analysis. The work was delivered on time, represented excellent value for money, and provided clear, practical outcomes that we have been able to put into use straight away.