Charlotte Lacey

Senior Consultant

Charlotte has been a strategic consultant within the public and private sectors for 20 years and has extensive experience in brand and marketing strategy, consumer insight and research and market analysis.

With a particular interest in schools and education, Charlotte chose to focus her Masters degree in Public Policy on educational themes, writing a dissertation on free schools.

Charlotte started her career working for WPP in advertising, brand identity and consultancy, and since then has worked for many high-profile clients across sectors including FMCG, telecoms and government. Projects have included situation analysis and scenario planning, brand development, consumer trend analysis, customer segmentation, innovation, new offer development and channel strategy. She is an experienced project manager and is skilled at managing complex projects and multidisciplinary teams in a marketing environment.