Sarah Chapper

Sarah is a Senior Consultant at RSAcademics in both the Consultancy Services and Appointments teams. Specialising in marketing strategy, communications and admissions, she works with schools to refine their positioning, strengthen engagement and deliver campaigns that drive meaningful results. 

Sarah’s experience of advising on senior appointments in marketing and admissions helps schools shape roles with clarity and intention. She works with clients to understand the pressures and opportunities facing their community and uses this to inform candidate assessment. Sarah guides panels with insight that helps them choose candidates who can adapt well and build trust across diverse communities. 

Sarah began her career in advertising, creating high-profile brand campaigns for clients including Vauxhall Motors, Persil, Hasbro Toys and Schwarzkopf. She later moved in-house, spending 14 years in senior marketing roles at Barnardo’s and Tourism Ireland, where she led strategic communications and brand development. 

She transitioned into the education sector as Director of Marketing at North London Collegiate School, where she used parent and feeder school data to reposition the school and enhance its communications. Her work led to increased awareness, stronger engagement and improved conversion rates. 

Sarah joined RSAcademics in 2021 and has supported schools through interim leadership roles, including as Director of Marketing and Admissions at Warwick Independent Schools Foundation and St Paul’s Girls’ School. Her work has focused on strategy development, hands-on implementation and targeted outreach to bursary families.