Families are drawn to schools where they feel a genuine connection. We’ll help you uncover and share your school’s story so the right families see it, believe in it, and choose it with confidence.
With expertise in school marketing, admissions strategy and market research, we’ll help you attract, engage and retain families who will value and contribute to your community.
What’s possible
- Increase awareness in your target markets
- Understand your target market and how it is changing
- Stand out from competitors without losing authenticity
- Build trust from the first enquiry
- Improve conversion at every admissions stage
- Turn satisfied families into your strongest advocates
How we help
Market Analysis & Research
Access market data and insight to understand how your market is shifting and where new opportunities may lie.
Competitor
Insight
Understand your position relative to peers and identify the advantages that set you apart and where you can improve.
Geodemographic Analysis
Map demographics in your catchment to highlight both opportunities and risks, ensuring decisions are well informed.
Brand & Messaging Development
Refine your brand and messaging so your school’s distinctiveness is communicated with clarity and authenticity.
Admissions Review
Optimise every stage of the admissions journey — from first enquiry to enrolment — to improve conversion and enhance every family’s experience.
Marketing Review
Evaluate your strategy and channels to ensure your story is communicated clearly, consistently and effectively to the right audiences.
Retention Insight & Loyalty Strategies
Identify the key factors that keep families connected and use them to build advocacy, engagement and long-term loyalty.
Coaching & Team Development
Equip your marketing and admissions teams with mentoring, training and tools that build skills, confidence and long-term capability.
Our expertise
At RSAcademics, you’ll work with consultants who have led school admissions and marketing teams, guided independent and international schools through brand repositioning, and delivered market research that turns insight into measurable growth. This sector know-how is backed by our wider expertise in research, strategy and marketing, giving you practical solutions grounded in evidence – and tailored to your school’s identity.
Testimonial
Meet our consultancy experts
Team
Louise Peddie
Charlotte Lacey
Catriona Sutherland-Hawes
Caroline Wood
Jane Paul
Sue Gutierrez
Jennifer Lakin
Sarah Chapper
Gill Rumbold
Claire Schofield
