Head of Strategy, Marketing & Development
Heather joined RSAcademics in 2014 as Head of Strategy, Marketing & Development.
Heather is highly regarded by the senior leaders, Governors and marketers with whom she works. She has extensive experience leading projects for both independent schools and state schools and has a thorough understanding of the ways in which schools and their boards operate. Heather has orchestrated numerous large-scale projects, including: strategic reviews; qualitative and quantitative research studies, rebranding programmes; development and fundraising reviews and change management initiatives.
Heather leads the company’s thought leadership research and is the Editor of our ground-breaking Ten Trends reports.
In addition to Heather’s school experience, she has over 15 years of higher education management experience, as a Faculty Manager and then Director of Marketing & Communications at the University of Surrey. Originally graduating with a degree in law and German, Heather chose to pursue a career in education management and went on to study for a Masters in Business Administration, graduating from Henley Management College in 2000. She is a member of the Chartered Institute of Marketing, the Chartered Management Institute and the Market Research Society.